About NoCrease Shoecare


NoCrease, by athltc., was founded in 2019 though the growing demand for shoecare in the UK. Instagram, YouTube and many other social media formats all pushed a similar motto; 'don't crease your sneaks!'. That movement in itself birthed NoCrease, as a one-stop shop for everything involved in keeping those creases off your beloved sneakers. 

Image by Jade Scarlato
Image by Alin Surdu

The first product by the brand, the NoCrease White Crease Preventer, was launched in late 2019. The crease preventers main idea was to reduce and/or eliminate any creases you may find on your sneakers, all whilst keeping comfort and breathability a priority. With 3M strips, breathability holes and adjustable cut-aways, it provides a solution new to the market. Now with the Sneaker Shield joining the lineup, we believe we have the best tools to stop your trainers from creasing!

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