NoCrease, by athltc., was founded in 2019 though the growing demand for shoecare in the UK. Instagram, YouTube and many other social media formats all pushed a similar motto; 'don't crease your sneaks!'. That movement in itself birthed NoCrease, as a one-stop shop for everything involved in keeping those creases off your beloved sneakers.

​The first product by the brand, the NoCrease White Crease Preventer, was launched in late 2019. The crease preventers main idea was to reduce and/or eliminate any creases you may find on your sneakers, all whilst keeping comfort and breathability a priority. With 3M strips, breathability holes and adjustable cut-aways, it provides a solution new to the market. Now with the Sneaker Shield joining the lineup, we believe we have the best tools to stop your trainers from creasing!